The white color is a neutral color with values 255.255.255. In other words, it can’t become whiter. Why should you use white background? It doesn’t disperse the viewer’s eye, and it makes you concentrate entirely on the product, or the clothing. Moreover, it fits perfectly on every type of color scheme on the online store. It doesn’t create artifacts in a time of compression, because it doesn’t contain useful information, which should be compressed, or twisted. The picture looks good in small, medium and large size. And this is a great advantage. You can easily make a collage of several photos. Another advantage is that the size of the picture is significantly smaller, which accelerates the loading process.
Of course, there couldn’t be only advantages. The pictures on white background have their disadvantages too. The biggest one is that if the photographer doesn’t measure the correct lightning for a white background, the contrast of the picture drops sharply. This happens, because the light in the object-glass comes directly from another lightning source – the white background. Creating a qualitative picture on such background acquires a lot of technique and experience. For this purpose, we have constructed special background reflectors, and we have developed a lightning scheme with 4 mono blocks, in order to minimize the effect of dropping contrast on the picture, and the reflection of the light from the white background to the model.
With highly contrasted places, in that case the contours of the model, and the transition to white, occur all of the defects and shortcomings of the object-glasses – the so-called chromatic aberrations, or “colored aureoles”. We reduce them by using special software. That is why; shooting in a professional RAW format is an absolute must.